Corporate Partnership
Share the Power of a Wish - Build a Circle of Joy
Through a Corporate Partnership
The Power of a Wish is in the joy it brings
to everyone - both those who give the wish as well as
the child who receives the wish. Many individuals, grateful
for their own blessings, have sponsored a wish for a Wish
Child less fortunate than their own.
A circle of joy is built when others join
with you in adopting a wish. Large companies and small
businesses are also wish sponsors. These wishes are adopted
in celebration of a holiday or a corporate milestone,
in recognition of a client or a co-worker or for many
other reasons. A circle of joy is built when the experience
of adopting a wish is shared by everyone - the customer
or client; as well as management, employees and suppliers.
Whether it is a management/employee challenge giving or
a company-hosted golf tournament or barbecue, everyone
who participates helps make the wish come true and, in
turn, experiences the Power of a Wish.
Corporate Partnerships are a Win-Win
Consumers Buy Products Based on Charitable Tie-ins
--83% have a more positive image of companies who support
a cause they care about
--66% have greater trust in companies aligned with a social
issue
--65% would switch brands
--61% would switch retailers
--54% would pay more
Source: Cone/Roper Cause Related Trends Report
Employees of Companies with a Charitable
Tie-in
--90% are proud of their companies (vs. 56% where a company
is not committed to a cause)
--87% feel a strong sense of loyalty to their employer
(vs. 67% without a cause association)
--56% wish their employers would do more to support a
social cause
Source: Cone/Roper Cause Related Trends Report
The Power of a Wish can be experienced
by any company.
Make-A-Wish® works closely with our Wish Partners
in order to make the experience of adopting a wish very
personal and easy. We share with sponsors information
about their Wish Child and the wish support by their corporate
contribution. Pictures and personal notes from the Wish
Child and/or a family member may also be sent to them.
In addition, the Foundation may provide
letters and forms needed to make the giving process simple.
A company can help fulfill the wish in the way that works
best for them. We work closely with those hoping to sponsor
a wish to develop fundraising opportunities that will
support their gift. Depending on the fundraising event,
Make-A-Wish may support these activities with collateral
materials and an incentive program.
Unique properties of Make-A-Wish of Metro St. Louis create a perfect partner for corporations.
